Fall 2024, I took Advertising, Promotion, and Brand Experiences with Professor Scott Hamula. This was an incredibly rewarding class because it exposed me to the world of Advertising and gave me the opportunity to work on projects related to actual brands!
For our final project, we were tasked to choose an existing brand that didn't have a well-identified campaign and create one. Our group chose Wildwonder, a prebiotic soda, and we each worked on aspects of it—research, strategies, advertisements, etc—together. Aside from the layout of the competitor analysis and target market profiles (Millie & Alex) I also designed the entire layout of our slide deck (30 slides)! 🍓🫐
