Fall 2024, I took Advertising, Promotion, and Brand Experiences with Professor Scott Hamula. For our final project, we were tasked to choose an existing brand that didn't have a well-identified campaign and create one. Our group chose Wildwonder, a prebiotic soda, and we each worked on aspects of it—research, marketing strategies, developing advertisements, etc—together. Aside from the layout of the competitor analysis and target market profiles (Millie & Alex) I also designed the entire layout of our slide deck (30 slides)! 🍓🫐
