Fall 2024, I took Advertising, Promotion, and Brand Experiences with Professor Scott Hamula. This was an incredibly rewarding class because it exposed me to the world of Advertising and gave me the opportunity to work on projects related to actual brands!
In preparation for our final project (Wildwonder)—as it relates to conceptualizing ads/messaging towards a target audience—our groups were assigned to develop mini campaigns for specific clients; in this case, it was Fluff. Our group developed a new SMP, slogan, and two campaign strategies to compel our target audience into a slide deck (7 slides! 🧁)
